JPIC: JPIC is the lense of doing our mission as the Chevalier Family

We have two designs for our JPIC Branding, and their usage depends on individual preference.
The concept of this logo follows the SEE – JUDGE – ACT principle, which guides our hermeneutical social analysis toward a holistic understanding and conscientisation of our past, present, and future realities.

The Eyes:
SEEING is the first level of awareness. Some individuals are physiologically or literally blind, similar to Bartimaeus in the Gospel stories (Luke 18 and Mark 10). We sympathise with Bartimaeus’ condition, as he is unable to perceive the true state of society. However, others experience spiritual blindness—though they have no physical impairment, their prejudices and biases prevent them from recognising the injustices around them. Spiritual blindness leaves individuals undisturbed, preserves the status quo, and keeps them detached from the flight of those who are least, lost, and the last.

The Lens:
a) The lens serves as a device that sharpens our perception in the light of Gospel values. We must remain firmly rooted in the moral principles taught by Jesus Christ.
b) The lens also represents the spirituality and charism of our Founder, Fr. Jules Chevalier, who lived out his mission with deep conviction. His mysticism teaches us that the Sacred Heart of Jesus is the remedy for all the ills of our time. As we continually proclaim, “May the Sacred Heart of Jesus be everywhere loved.”
c) The lens further symbolises our personal charism and commitment to God’s unconditional love. With the support of our community, we are called to generously contribute to making the world a better place for all of creation.

Symbolism of Colors:
· Red:
Represents justice for all. We uphold the rights of every being, promote equality and fairness, and advocate for societal accountability. Respecting and protecting the inherent dignity of all people and creatures leads to the repair and rehabilitation of harm done.
· Blue:
Represents peace. While conflicts, violence, poverty, discrimination, and globalisation are undeniable realities, we strive to be part of the solution. We promote dialogue, embrace diversity, and foster social cohesion.
· Green:
Represents the beauty of creation. Without ecological balance and a healthy environment, sustainability is impossible. As articulated in our Constitution & Statutes (Art. 2#29):
“We commit to listening to the cry of the earth and its peoples, and we will work to care for our common home. We will strive to overcome limits set by cultural self-understanding, economic interests, and exclusive worldviews.”
· Black:
Represents social unrest. Stepping out of our comfort zones to stand in solidarity with the struggles of the people is not optional—it is a moral responsibility. True empowerment in the spirit of synodality leads to social justice and systemic transformation, ensuring that all individuals are treated with dignity and fairness.

Richie Gomes, MSC